Portland, Oregon

GABRIEL GOLD

— Merch

Expert Content Solutions for
Brands That Mean Business

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Merch

Revitalizing a Brand
Through Merch

In 2020, I had the idea to bring eegee's cult-like following to life in a whole new way through merchandise. The brand had never ventured into merch before, and I saw a clear opportunity to extend its presence beyond the restaurant and into our customers daily lives. From concept to execution, I led every step: designing the website, curating product designs that tapped into our nostalgic offbeat brand identity, overseeing orders, capturing product photography, and launching all marketing efforts. What started as a passion project quickly turned into a powerful revenue stream and brand amplifier. The response was immediate. Our first drop sold out within the hour. Since then the merch program has generated over $60,000 in profit, establishing a new arm of the business and deepening our connection with fans.

$60K+ In profit generated from the merch program,
establishing a new revenue arm for the business

Stickers

Stickers
for the Win

In 2020, during a time when our dining rooms were shut down and foot traffic was uncertain, I launched a simple but powerful idea: monthly eegee's stickers. Our first drop in July 2020 caused a line to wrap around the drive-thru and sales jumped 22% year over year. What started as a way to attract drive-thru customers during the pandemic quickly became a monthly tradition and a core part of the eegee's experience. Since then the stickers have become a cultural moment every month. We collaborated with local artists, brands, and even our own customers to design new releases, turning branded merch into something people collect, share, and talk about. These stickers didn't just boost sales, they built community.

22% Sales increase year over year,
driven by the monthly sticker program launch