Viral Campaigns
When the Internet
Can't Stop Talking.
The Squeegee
Creative Direction · Concept · Copywriting · Packaging
For April Fools Day, I launched a fake alcoholic eegee called The Squeegee, a fictional frozen pouch drink with bold packaging and a clever Easter egg: 71% alcohol, a tribute to the year eegee's was founded. The internet lit up instantly. News outlets picked it up, social media couldn't stop talking, and even national marketing voices weighed in. Massive buzz, zero media spend.
The Upside Down eegee
Creative Direction · Production · Design · In-Store Visuals
When Stranger Things Season 4 dropped, I launched a limited edition Upside Down eegee, a black Watermelon eegee with edible red glitter. I produced the themed commercial, designed the monthly sticker, and developed in store visuals. Fans lined up before we even opened. The result? The highest grossing July in company history.
Social Media
eegee's Social
Revitalization
When I joined eegee's as Customer Engagement Manager in February 2020, our core social demographic skewed 50+ and engagement was at an all-time low. I led a comprehensive strategy modernizing brand relevance through cultural alignment and data driven insights, leaning into current trends, real-time cultural moments, high-quality visuals, and immersive content experiences.