Chuck Liddell
Early in my marketing career, I had the opportunity to write commercial scripts for our client, UFC legend Chuck "The Iceman" Liddell. He was brought on as the spokesperson for personal injury lawyers in select DMAs, with the goal of driving up client intakes for participating firms.
While we already had a hard-hitting spot featuring Chuck in the octagon, I wanted to take a fresh approach, showcasing his unexpected comedic side. The concept resonated, and after production wrapped, the commercials rolled out nationally.
The results? A 20–40% increase in client intakes for each lawyer featured. The campaign was a knockout success.
My Duties: *Art Director, Scriptwriting, Producer, Location Scout
Directed by: Jacob Desio & Michael Redden
eegee’s
eegee’s is a rapidly growing fast-casual restaurant brand based in Arizona, known for its strong identity rooted in three core brand pillars: easygoing, offbeat, and warm. The company embraces a playful, unconventional spirit, so thinking outside the box is not only welcomed, it’s expected.
When I joined the team in early 2020, I brought a background in film and storytelling to elevate our creative strategy. One of my key initiatives was launching a monthly commercial series to spotlight our “Flavor of the Month,” which quickly became a fan favorite across Arizona. I also helped expand the brand’s visual identity through lifestyle content, brand collaborations, and crave-worthy shoots, all of which resonated strongly with our audience and contributed to a noticeable uptick in store traffic.
These commercials are a celebration of our brand’s personality and have become a cornerstone of our customer engagement strategy. I collaborated closely with videographer Tyler Lidwell, who brings each concept to life with high-quality visuals and cinematic execution.
Below are a few examples of the work I produced for eegee’s.
*Creative Director, Scriptwriting, Producer, Location Scout, Talent Scout
Extra Fluff
Coming from the agency world, I’ve had the opportunity to concept, Creative Direct, and produce commercials for a wide range of industries, from Dine in restaurants and high-end salons to law firms and boutique retail. Each brand brought a unique voice and challenge, but what remained consistent was my ability to craft stories that connect. Whether it was capturing the crave-worthiness of limited-time menu items or showcasing the luxury and sophistication of a premium salon experience, I approached every project with a sharp creative lens and a strategic understanding of the target audience. My background in film and storytelling has allowed me to translate brand goals into visually compelling, culturally relevant content that cuts through the noise.
The results have consistently spoken for themselves. Client campaigns I’ve led have driven real impact, from increased foot traffic and social buzz to stronger brand perception and bottom-line growth. Creating commercials is where my passion and purpose truly meet. I love the challenge of turning a simple idea into a story that sparks emotion, captures attention, and drives results. There’s nothing more rewarding than helping a brand find its voice and bring it to life on screen. I’m excited to keep pushing creative boundaries and continue helping brands tell their stories in ways that are bold, memorable, and impactful.
*Creative Direction, Scriptwriting, Producer, Location Scout, Talent Scout
